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1

How and When Alphanumeric Brand Names Affect Consumer Preferences

Gunasti, Kunter, Ross, William T

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 864 KB

english, 2010

2

How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers

Ozcan, Timucin, Gunasti, Kunter

Journal:

Journal of Brand Management

Year:

2018

Language:

english

File:

PDF, 965 KB

english, 2018

3

Consumer reactions to round numbers in brand names

Gunasti, Kunter, Ozcan, Timucin

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 887 KB

english, 2016

4

The effects of compensatory inferences for attributes on the choice of incomplete product options

Gunasti, Kunter, Ross, William T.

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 1.02 MB

english, 2015

5

Effects of search, experience and credence attributes versus suggestive brand names on product evaluations

Gunasti, Kunter, Kara, Selcan, Ross, Jr, William T.

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 1.30 MB

2020

6

How competitor brand names affect within-brand choices

Gunasti, Kunter, Devezer, Berna

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 617 KB

english, 2016

7

Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names

Kara, Selcan, Gunasti, Kunter, Ross, William T

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 322 KB

english, 2015

8

The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion

Gunasti, Kunter, Baumgartner, Hans

Journal:

Customer Needs and Solutions

Year:

2016

Language:

english

File:

PDF, 573 KB

english, 2016

9

Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards

Gunasti, Kunter, Baskin, Ernest

Journal:

Journal of Retailing

Year:

2018

Language:

english

File:

PDF, 595 KB

english, 2018

10

How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability

Gunasti, Kunter, Ross Jr., William T.

Journal:

Journal of Consumer Research

Year:

2009

Language:

english

File:

PDF, 297 KB

english, 2009

11

Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet

Marvin E. Goldberg and Kunter Gunasti

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 4.99 MB

english, 2007

12

Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet

Goldberg, Marvin E, Gunasti, Kunter

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 164 KB

english, 2007

13

Original brands in competition against high quality copycats

Nguyen, Hang, Gunasti, Kunter

Journal:

European Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 323 KB

english, 2018

14

The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands: A Microtheoretical Notion

Gunasti, Kunter, Baumgartner, Hans

Journal:

SSRN Electronic Journal

Year:

2016

Language:

english

File:

PDF, 494 KB

english, 2016

15

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions

Gunasti, Kunter, Ozcan, Timucin

Journal:

Marketing Letters

Year:

2019

Language:

english

File:

PDF, 392 KB

english, 2019

16

My brand identity lies in the brand name: personified suggestive brand names

Kara, Selcan, Gunasti, Kunter, Ross, William T.

Journal:

Journal of Brand Management

Year:

2020

File:

PDF, 1.68 MB

2020